Vital Farms markets pasture-raised eggs and related dairy products under a brand built around animal welfare and transparent farming practices. Its eggs come from hens that spend significant time outdoors on partner farms, a positioning that targets consumers willing to pay more for ethical, higher-welfare food. Products are sold primarily through U.S. grocery and natural-food retail channels. The company is distinctive as a branded, values-driven specialty protein and dairy player rather than a commodity egg packer.
| Quarter | Revenue | YoY % | Earnings | YoY % |
|---|---|---|---|---|
| Q1 2025 | 162.2 | — | 16.9 | -6% |
| Q2 2025 | 184.8 | — | 16.6 | 9.6% |
| Q3 2025 | 198.9 | — | 16.4 | 137.9% |
| Q4 2025 | 213.6 | — | 16.3 | 62.1% |
| Q1 2026 | 187.2 | 15.4% | -1.5 | -109% |
| Q2 2026 | 166 | -10.1% | -31.1 | -286.7% |
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