Cricut makes smart cutting machines, heat presses and related tools that let hobbyists cut fabric, vinyl, paper and other materials for DIY crafts and home décor. Its connected Design Space software and materials ecosystem turn the hardware into a subscription-adjacent platform for makers. The brand is especially strong among crafters, small-business makers and home users of personalization products.
| Quarter | Revenue | YoY % | Earnings | YoY % |
|---|---|---|---|---|
| Q1 2025 | 162.6 | — | 23.9 | 22.6% |
| Q2 2025 | 172.1 | — | 24.5 | 25.6% |
| Q3 2025 | 170.4 | — | 20.5 | 89.6% |
| Q4 2025 | 203.6 | — | 7.8 | -39.5% |
| Q1 2026 | 159.5 | -1.9% | 20.3 | -15% |
| Q2 2026 | 156.3 | -9.2% | 39 | 59.5% |
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